Here’s something I discovered after looking at many ads.
Most ads suck at getting clients.
Some ads are funny, some ads are memorable and don’t even get me started on AI-created ads. AI sucks, everybody knows this.
Anyway…….
But if they don’t get clients… who cares?
By the time you finish reading this article, you will know how to write an ad that gets you more clients, gets you leads and sells products.
Let’s get into it:
What NOT To Do When Writing Ads
Let’s start off with the basics.
If I wanted to get you to buy something, could be anything, would I:
Write an ad as long as a book?
Bring a cute animal like a puppy or a kitten to aid in the sale?
Play loud music and use epic visual effects?
Being secretive about what I’m actually trying to sell you?
If you’ve answered NO to all of the above we’re off to a great start.
The First Step To Take To Write A Winning Advertisement
So what do we do instead?
Let’s say we spot a good client for your product or service and we decide to send a salesman over… what would you want him to say? What would he ask? What arguments would he use to get the client to take action?
Let’s try this with an example and say that we’re selling candles.
The first thing we do is ask a simple question: ‘Who is a good client for this?’.
Let’s say we decide that ‘someone who likes candles’ is a good client.
Now we send out our salesman to this client. What does he say?
How about……<drumroll>...
“Hi, do you like candles?”
Overcoming the Blank Page Problem When Writing Successful Ads
Starting to write anything can be scary when you see a blank page. A white sheet of paper looks right at you, daring you to write something useful on it.
That’s why we’re keeping things simple. We just start by asking them if they are a good client for our service/product. Here are some examples:
“Are you a business owner and are you currently looking to get more clients?”
“Do you like candles?”
“Are you trying to improve your fitness?”
“Would you like to improve your golf swing?”
We start simply because simple works best. It gets straight to the point, which is our goal.
You're trying to stand out and be heard among all the other advertisers. So, we take a direct approach.
This is a great start for your winning ad.
In part 2 we’re going to build on this and flesh out our ad.
Talk soon,
Edgars
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